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Privacy Policy & Terms of Use

We are committed to protecting the privacy of our customers, and we treat any information you share with discretion, care and respect. This notice describes Mathematically Speaking, Inc.'s privacy policy for information we collect from individuals both online (on our Web site [the "Site"]) and offline (such as by mail or telephone). By submitting personal information to us or using our Site, you signify acceptance of this privacy policy; please do not submit any personal information to us if you object to these terms.

Children's Privacy

The Site is not targeted to children, and we do not knowingly collect personally identifiable information from children under the age of 13 on this Site. We do not sell products for purchase by children; we sell children's products for purchase by adults. This Site is entirely aimed at adults. If registration or other information provided through our Site reveals that the visitor is a child, we will not allow the child to continue to provide personal information and any information provided to that point will be deleted from our records. We do not filter advertisements or other content that children may view through the public portion of our Site. We may in the future offer learning products to be used by children online, some of which may require you to enter additional information such as a child's age, gender or ability so that we can deliver a quality experience.

Collecting Personal and Non-Personal Information

We gather personally identifiable information when you contact Mathematically Speaking, Inc. by mail, phone, e-mail; visit our Site; or fill out requests for information through our advertisements and promotions; and subscribe to newsletters. We collect only personal information that you provide to us such as: name, address, phone number, e-mail address, responses to specific questions (e.g., reasons for visiting our Site, the age of a child who requires an educational program, and for orders, shipping and billing information [i.e., credit card number and expiration date]). We may also record the types of product information you have requested on the Site.

Use of Information

We use personally identifiable information for shipping and billing purposes, to respond to consumers' requests, to provide consumers with special offers, and to notify consumers of new product launches. We also use the personally identifiable information to personalize your experience on our Site, to recommend products that are best suited to a particular child's educational needs, and to allow us to better understand how Hooked on Phonics may serve your needs.

Like most Web sites, we may also add to the above personally identifiable information a variety of technical data, including (but not limited to) your IP address (a unique number that identifies your access account on the Internet), domain, and Web browser information. We may track the page you visited before coming to our Site, the page you link to when you leave, which of our pages you access, and how long you spend on each page. We use non-personally identifiable data for internal business and marketing purposes, and share such data with third parties, including current or potential business partners. For example, we occasionally use information about what banners or links have brought you to our Site to measure online advertising effectiveness and to determine payment to our online advertising partners.

Site Security

We protect the security of the credit card and personal information you provide online by using Secure Sockets Layer (SSL) software, which encrypts the information you input. We reveal only the last four digits of your credit card number when confirming an order placed online. Of course, we do transmit the entire credit card number to the appropriate credit card company during order processing. Please understand that no security system is impenetrable, We cannot guarantee the security of the Site or of any information that is transmitted to us over the Internet.

Cookies and GIFs

We receive and store certain types of information automatically through the use of "cookies" and 1-pixel GIFs. Cookies are files that your Web browser places on your computer's hard drive. 1-pixel GIFs are tags that reside on certain pages of our Web site. We use cookies and GIFs to track your experience with this Web site, to keep track of items you put into your shopping cart, to tell us whether you have visited this site previously, and to help us determine if you came from a particular link or banner advertisement. You may set your browser to reject cookies, but this may limit some functionality of the Site.

We do not use cookies or GIFs to retrieve personal information about you from your computer. Please note that our business partners may also place cookies or 1-pixel GIFs on our site in order to track orders and revenue generated through referral programs. This information is not personally identifiable.

Changing Personal Information

This Site gives users options for changing and modifying information previously provided. However, if you need assistance, send us a letter at the following address. Please include your first name, last name, address, city, state, ZIP Code, and phone number to ensure we can process your request.

Mathematically Speaking, Inc.
P.O. Box 969
Morrisville, PA 19067

Opting-Out from Communications

If you do not wish to receive direct mail, e-mail, telephone, or all communications, send an e-mail to info @ with your full name in the subject line. Please include your first name, last name, address, city, state, ZIP Code, and phone number to ensure we can process your request.

If you prefer, you can send us a letter at the following address. Please include your first name, last name, address, city, state, ZIP Code, and phone number to ensure we can process your request:

Mathematically Speaking, Inc.
P.O. Box 969
Morrisville, PA 19067

Disclosure to Third Parties

You agree that we may provide any or all of your personally identifiable information to any subsidiary or affiliate of Mathematically Speaking, Inc.. From time to time, we may provide your name, address and telephone number (not your e-mail address) to reputable companies whose products or services you may find of interest. We also provide personally identifiable information to third parties that we use for our own business purposes, such as to process your order or request for information, or to provide services for us. Notwithstanding anything else in this policy, we may: (a) disclose personal and aggregate information when required by a valid legal mechanism such as a search warrant, subpoena, or court, government or administrative order, or when we deem it necessary to protect the integrity of our Site or the safety of Site users, our employees or property; and (b) disclose personal information in the context of the sale of some or all of our assets or other transfer of our business. In such event, we may retain a copy of the transferred information.

Removing Information

If you do not want us to disclose personal information that you provide to us to third parties for their own marketing purposes, please write to us at: Mathematically Speaking, Inc., P.O. Box 969, Morrisville, PA 19067 or e-mail us at: with your full name in the subject line. Please be sure to include your first name, last name, address, city, state, ZIP Code, and phone number to ensure we can process your request. We will process your request promptly. Please be aware that you may receive another contact before your name removal takes effect. We regret any inconvenience this may cause.


This Site may contain links to other Web sites. Mathematically Speaking, Inc. is not responsible for the privacy practices or the content of such Web sites. Additionally, the existence of any external link does not suggest that we endorse the linked company or its products or services. We recommend that you read the privacy policies of each Web site that you visit.

e-Mail Links

We use e-mail links throughout the site to allow you to contact us directly with any questions or comments you may have. We read every message sent in and try to reply promptly to each one. This information is used to respond directly to your questions or comments. We may also file your comments to improve the Web site and learning programs, or review and discard the information.

Notice to California Residents

In addition to other rights described in this Privacy Policy, if you are a California resident and a Mathematically Speaking, Inc. customer, you have the right to request information from Mathematically Speaking, Inc. regarding the manner in which Mathematically Speaking, Inc. shares certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that you have the right to submit a request to Mathematically Speaking, Inc. at its designated address and receive the following information within thirty (30) days of our receipt of the request: (1) the categories of personal information disclosed to third parties during the immediately preceding calendar year, (2) the names and addresses of third parties that received the personal information during the preceding calendar year, and (3) if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of their products or services. You are entitled to receive a copy of this information in a standardized format, and the information will not be specific to you individually. All requests for such information must be in writing and sent to Mathematically Speaking, Inc.'s designated address: Mathematically Speaking, Inc., P.O. Box 969, Morrisville, PA 19067.

Policy Changes

If at some future time there is a material change to our information usage practices that affect your personally identifiable information, we will notify you of the relevant changes on this Site or by e-mail. If you are concerned about how your information is used, please check our Web site periodically to review our current privacy policy.

h2>Web Site Contacts

If you have any questions about this privacy statement, the practices of this Site, or your dealings with this Site, you may contact us using the following information:
Mathematically Speaking, Inc.
P.O. Box 969
Morrisville, PA 19067

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